Creativity and innovation are the only engines we have to develop and produce a defendable sustainable competitive advantage. This is a core business function.
Too often, efforts toward creativity go off into “la la land” and come up with wacky ideas that don’t produce benefits for the Customer or competitive gains for the company. This is pure waste. Waste of time, waste of resources. It is not necessary!
There are several highly effective, proven processes / tools we can use to drive focused and productive creativity and innovation.
- Six Thinking Hats by Ed Debono
- The Kano Model – See my SlideShare download: http://www.slideshare.net/RichardRandolph/creativity-in-business-7
- “Jobs to be done“